Burberry Bashing

I've just started a project for Burberry as part of my degree and came across this website, bloodyburberry. The website is crafted to a high level in reflection of the Burberry brand whilst attacking their use of fur. Clever!

At first glance it seems like a joke but there are some very specific heart breaking videos...it's hard to continue with the project. But Trend.Stop is keen on fashion, and although PETA are using the bloodyburberry website to attack the use of fashion in fur, we cannot see a specific link as to why Burberry are being especially attacked.